We are happy to share a new milestone: Aria Wheels is officially arriving in Romania.
And we couldn't have found a better companion than Medical Services For Neurology (MSN Expert), who is now our country distributor for the entire Romanian territory.
For us at Aria, expanding into a new market is never just about numbers; it’s about people. Choosing the right partner means finding someone who shares our values. We want innovation, uncompromised quality, and, above all, deep care for those who use our products every day.
More than a partnership, a shared vision
MSN Expert is a well-established reality. For over 15 years, the team has been passionately dedicated to mobility solutions, with a special focus on active and ultralight wheelchairs.
From our first conversations, we realised we weren't just signing a commercial agreement. We were uniting two identical visions.
We both dream of a society where disability is not a boundary, but a challenge to overcome. We firmly believe that the right aid is the key to unlocking autonomy. This allows everyone to live their social and professional lives in total freedom.
What truly sets MSN Expert apart is that several team members use wheelchairs every day, giving them firsthand insight into their customers’ needs and challenges.
This "detail" changes everything.
They don't just sell a product; they offer a lived experience.
They know exactly what it means to face barriers, or the importance of the weight and balance while loading the wheelchair into the car.
In fact, they test every product firsthand to understand how it behaves in the real world.
We both think that it is never the user who must adapt to the wheelchair, but the exact opposite. And it is with this almost “tailor-made” care that they stand by each customer to find the perfect configuration.
From our first meeting to a future we can share together.
Our collaboration with MSN Expert has deep roots.
It all started with a handshake at Rehacare back in 2017. From that moment, a natural understanding was born, growing year after year until it became this official partnership.
They chose Aria because they saw in our creations that rare balance between cutting-edge technology and Italian design. They were struck by the extreme lightness of our frames and the endless customisation possibilities we offer.
Their love at first sight?
Without a doubt, the Aria Speciale. For the MSN team, this model represents the very essence of our philosophy: incredible structural rigidity combined with manoeuvrability and lightness, perfect for those who refuse to compromise on performance.
The enthusiasm in Romania is sky-high. MSN Expert is already working on different projects: from collaborations with influencers to promote an active lifestyle, to creating a capillary network that brings Aria to every region of the country. Soon, they will also organise events and presentations in clinics and rehabilitation centres, because nothing explains Aria's quality better than testing our products.
We know that in Romania, there are still some bureaucratic challenges regarding accessibility to premium products, but together with MSN Expert, we are ready to do our part to change things.
Welcome to the Aria family, MSN Expert!
We can't wait to see where this journey takes us.